Contents, the only European AI orchestration platform operating natively in 15 Arabic dialects, establishes Doha as its operational hub to serve over 400 million Arabic speakers across 22 countries.
Qatar Development Bank (QDB), the government-owned financial institution driving Qatar’s economic diversification under the National Vision 2030, has invested in Contents, a European work execution platform specializing in AI-powered content orchestration for global enterprises. The investment is part of a $7M Series B extension in which Alkemia Capital, the Series B lead investor, also participated.
The investment addresses a critical gap in the Arabic-language AI ecosystem.
While global AI infrastructure has advanced rapidly in English-language capabilities, enterprise-grade platforms serving the Arabic-speaking world remain scarce. Most Western AI platforms offer Arabic as a secondary localization layer — often limited to Modern Standard Arabic, with little or no support for the regional dialects that drive actual business communication across the Gulf, the Levant, North Africa and the Horn of Africa.
Contents operates natively in 15 Arabic dialects — from Gulf Arabic to Egyptian, Levantine, Maghrebi and beyond — alongside 25+ other languages. For enterprises operating across the Arabic-speaking world, this means the ability to orchestrate content workflows that respect the linguistic and cultural nuances of each market, not just translate from English.
Doha: the operational hub for 400 million Arabic speakers
Contents has established its Middle East headquarters in Doha, choosing Qatar as the operational base from which to serve the entire Arabic-speaking world — a market of over 400 million people across 22 countries, with a combined GDP exceeding $3.5 trillion.
The company has already opened its Doha office and welcomed its first Qatar-based team member, with a second hire arriving in the coming weeks. The Doha hub will serve as the centre for Arabic-language AI development, enterprise client expansion across the GCC and MENA region, and localization capabilities spanning the full spectrum of Arabic dialects.
From orchestration to execution
Contents is a work execution platform that sits above the world’s leading AI models — including Meta, OpenAI, Anthropic, Google and Mistral — orchestrating them into complete business workflows. Rather than generating content in isolation, the platform manages the entire process from request to delivery: generation, localization across multiple dialects and markets, compliance review, approval workflows and final output.
For a global brand launching a campaign across GCC markets, this means a single instruction — “adapt this campaign for Saudi Arabia, UAE, Qatar and Kuwait” — triggers a fully orchestrated workflow that produces culturally and linguistically appropriate outputs for each market, with governance and audit trails built in. Weeks of manual coordination compressed into days.
“Doha is the natural home for this mission. The Arabic-speaking world deserves AI infrastructure built for its complexity — not adapted from English as an afterthought. With 15 Arabic dialects, over 400 million speakers, and 22 countries, this is one of the most linguistically rich markets on earth. We are honoured that Qatar Development Bank shares this vision, and we are committed to building from Doha the AI orchestration layer that this region needs,” said Massimiliano Squillace, CEO and Founder of Contents.
Contents already serves major global enterprises including Radisson, Beko, Sainsbury’s, Dolce & Gabbana and William Hill’s, with 100% enterprise client retention and over 500,000 AI-powered outputs produced per month across six countries. The platform is model-agnostic by design, ensuring no vendor lock-in and continuous access to the most advanced AI capabilities available.
Founded in Milan in 2021, Contents has raised $25M to date from investors including Thomson Reuters Ventures, Alkemia Capital, SparkLabs and now Qatar Development Bank. The company is recognized in the Deloitte Fast 500 EMEA and operates across Europe and the Gulf.
The investment aligns with Qatar’s broader commitment to building a knowledge-based economy and developing sovereign AI capabilities. As Gulf nations invest in AI infrastructure, the demand for enterprise platforms that understand Arabic linguistic complexity — beyond simple translation — is expected to grow significantly across sectors including financial services, retail, hospitality and government.
Individual investment amounts and equity stakes have not been disclosed, consistent with standard practice for transactions involving sovereign institutions.
