Introducing the Rhythm of Colour design philosophy, a flat-edged display across the full lineup, and a 200MP Ultra Large Telephoto Camera, the HUAWEI Pura 90s Series officially starts retailing in UAE starting 24 July 2026. Marking a new milestone in mobile photography, the new phone brings several new advancements to telephoto macro imaging, main camera performance, and colour accuracy. The lineup presents an understated and elegant design that fits naturally into everyday use.
The Pura 90s Pro Max features a vivid and expressive colour palette inspired by diverse environments, while the Pura 90s Pro draws inspiration from refreshing lifestyle tones, creating a lighter and more vibrant visual style. The Orange Ocean edition of the Pura 90s Pro Max debuts the industry-first Dual-Tone Gradient Mid-Frame.
Driven by advanced imaging technologies, the HUAWEI Pura 90s Series delivers strong performance across telephoto, main camera, and colour performance, offering users greater flexibility in a wide range of shooting scenarios. The Telephoto delivers industry-leading clarity and image quality for long-range shooting. The Main Camera captures rich light and shadow details with an ultra-wide dynamic range, and enhanced Colour Accuracy leverages the True-to-Colour Camera 2.0 to reproduce true-to-life colours in all scenarios. With comprehensive upgrades across multiple dimensions, these capabilities establish a new benchmark for flagship imaging hardware.
Engineered to offer exceptional network connectivity and speed, the HUAWEI Pura 90s Series provides smooth and reliable performance from crowded urban areas to remote locations. Whether for calls, web browsing, or downloading, users can enjoy uninterrupted connectivity and responsive performance.
Powering the series is a large 6000mAh battery for extended all-day usage. The HUAWEI Pura 90s Pro supports 66W HUAWEI SuperCharge, while the HUAWEI Pura 90s Pro Max takes charging even further with 100W HUAWEI SuperCharge, allowing users to power up in less time.
The HUAWEI Pura 90s Series is available through the official Huawei online store and retail stores across UAE with a very competitive price. To know more visit the official Huawei Consumer Page.
