On Sunday, 18th April, New Balance through its dedicated New Balance Run Club (NBRC) will host a free community run in Abu Dhabi. Set against the backdrop of the 125m tall Abu Dhabi Flagpole and the capital’s iconic landmarks, citizens and residents of all ages and abilities are invited to join the community run, as an expression of unity, resilience and support.
Inspired by the raise the national flag movement, the circular run will start at New Balance Marina Mall Abu Dhabi on Sunday 19th April at 9 am and the 5km route will be from the New Balance store and head towards the Heritage Village and return. At the finish line, runners will be invited to leave a personal message of unity, coming together as a unique community tribute. Everyone taking part in the community run will receive an exclusive customized t-shirt after registration.
Since launching its Middle East subsidiary in 2019, New Balance has proudly championed grassroots initiatives and supported community running events. In the past few weeks, the brand has doubled down on its commitment by spotlighting local businesses through its Local Legends series showing support and solidarity for the people and places that keep the UAE moving forward.
Stuart Henwood, Senior Director, New Balance, Middle East, Africa, and India (MEAI) said, “Empowering communities is at the heart of who we are as a brand. This run is inspired by communities of Abu Dhabi and our shared values as we run together along this iconic route. Community has always shaped how we show up as a brand, both globally, here in the UAE and across the Middle East. Abu Dhabi has a thriving and dynamic running culture, and we’re proud to be part of it, bringing people together in a way that feels meaningful and reflective of the moment. For us, it’s about being present, staying connected to the community and continuing to support the people and places that move this amazing country forward. We are proud to work with the UAE communities and visionary leadership which continues to align to the core values and vision of the brand in the region.”
The run is open to all members of the community but registration is required: https://my.raceresult.com/392968/
