When Publicis Groupe Middle East created the role of Chief AI Officer earlier this year, Zachary Bambach was the clear choice to fill it. His mandate spans the Groupe’s full regional operation — embedding AI across creative, media, data and technology to deliver faster, more measurable outcomes for clients, with a clear emphasis on practical impact over experimentation.
Bambach brings more than a decade of experience in AI, marketing and business transformation across Publicis Groupe and Epsilon, including a central role in deploying MRCL, the Groupe’s proprietary AI platform, across client work and regional operations.
