The founder behind more than 50 ventures unveils fyuze as a UK-based AI-powered intelligence platform built to bring structure, trust, and scale to the fast-growing creator economy, with a strong focus on the Middle East
Entrepreneur and digital innovator Brahms Chouity has officially unveiled fyuze, a London-based, UK-incorporated AI-powered influencer marketing intelligence platform designed to transform how brands, advertisers, and agencies discover, evaluate, and collaborate with content creators at scale, with a strategic focus on the Middle East and wider region.
At a time when the creator economy is commanding an increasingly larger share of global marketing spend, fyuze enters the market with a bold proposition: to bring intelligence, structure, and predictive decision-making to one of the most powerful yet fragmented sectors in digital business. While built for global scalability, fyuze is entering the market with particular relevance to the Middle East, where digital adoption, creator-led commerce, and innovation-driven business models are accelerating rapidly.
Positioned as more than a traditional influencer platform, fyuze has been built as an AI-driven intelligence layer for the creator economy, helping brands move beyond guesswork, vanity metrics, and manual research to identify the right creators based on audience quality, engagement authenticity, and brand alignment. The platform is designed to turn influencer marketing from a chaotic process into a scalable, data-led infrastructure.
Founded by Brahms Chouity, an Australian-Lebanese serial entrepreneur with more than 25 years of experience across the Gulf and wider region, fyuze is rooted in unusually strong founder-market fit. Over the course of his career, Chouity has launched more than 50 ventures across media, technology, hospitality, publishing, crypto, AI, and lifestyle, while also building one of the region’s most recognized influencer and content platforms, DaddyFoody.
This dual perspective, founder and influencer, is what makes fyuze particularly compelling. Rather than building from theory, Chouity created the platform from direct experience inside the very ecosystem it is designed to improve.
“Influence has become one of the most powerful forces in modern business, but the system behind it is still incredibly inefficient, fragmented, and driven by guesswork,” said Brahms Chouity, Founder of fyuze. “I built fyuze to solve that problem at its root. We are creating an intelligence layer for the creator economy — one that allows brands to make better decisions, faster, with more confidence and far greater precision, particularly in markets like the Middle East where the opportunity for creator-led growth is enormous.”
Chouity added: “I have lived this market from every angle, as an entrepreneur, as a content creator, and as a platform builder. fyuze is the natural result of that journey. It is not just another startup idea. It is a platform built from real market pain, at exactly the right moment.”
The company launches at a time when businesses are under growing pressure to justify creator spend and improve performance outcomes. fyuze addresses that need with a proprietary AI system designed to scan, analyze, and interpret the creator economy in real time, allowing users to discover the right creators instantly, detect authentic influence, and make more informed partnership decisions at scale.
Already fully incorporated in the United Kingdom and operating from London, with its technology, infrastructure, and payment systems built and tested, fyuze is entering the market from a position of readiness rather than concept-stage promise. The company has been structured as a scalable SaaS business with subscription revenue, enterprise licensing potential, and future API monetization opportunities.As demand rises for smarter creator discovery and more accountable brand partnerships, fyuze is aiming to establish itself as one of the most exciting UK-based AI ventures expanding with strong relevance to the Middle East, and a serious contender in the future of marketing intelligence.
