
The Small and Medium Enterprises General Authority (Monsha’at) is organizing Sports Week from February 1 to 5 at the SMEs Support Center in Jeddah, under its ongoing business weeks initiative aimed at connecting SMEs and entrepreneurs with investment opportunities in the sports sector. The event is designed to serve as a platform for knowledge exchange, networking, and business development, reflecting Monsha’at’s commitment to supporting the growth of small and medium enterprises in emerging industries.
Throughout the week, participants will engage in dialogue sessions, entrepreneurial meetings, and one-on-one consulting sessions with representatives from government entities, private sector organizations, sports clubs, and companies specializing in sports investment, innovation, finance, and operations. These sessions aim to provide actionable insights, strategic guidance, and collaborative opportunities for SMEs looking to expand their footprint in the sports ecosystem.
Key topics explored during Sports Week include:
- Investment opportunities in high-growth sports industry niches.
- Innovations and technological advancements in sports tech.
- Translating sports club visions into practical business strategies.
- Best practices in governance, operations, and management of sports-related enterprises.
- Overcoming challenges in sports-focused applications and startups.
- Exploring the commercial potential of Saudi motorsports.
- Leveraging international sporting events to drive business growth and visibility.
By hosting Sports Week, Monsha’at underscores its dedication to empowering entrepreneurs and SMEs to tap into the evolving Saudi sports landscape, helping them identify new avenues for investment, scale their operations, and contribute to the nation’s expanding sports economy. The initiative also highlights the growing synergy between innovation, entrepreneurship, and sports development in Saudi Arabia, offering participants a comprehensive view of the sector’s opportunities and challenges.









