Manchester City has today announced a new multi-year partnership with Quidd, one of the world’s
leading digital collectible platforms.
Quidd is providing new experiences for fans to be able to swap and collect digital cards, transforming
the football culture pastime of collecting stickers and cards into the modern age through the use of
technology.
The partnership will give fans the opportunity to unlock a number of real-world rewards including
official Manchester City merchandise, hospitality tickets and money-can’t-buy experiences, including
an exclusive opportunity to watch a first team training session at the City Football Academy.
To mark the collaboration with the club, Quidd will be releasing a range of special edition digital
collectibles which will allow Cityzens the ability to collect and benefit from Manchester City themed
digital products. This will be through the Quidd marketplace, which has facilitated the issue, sale and
exchange of limited-edition, officially licensed digital collectibles since the brand’s formation in 2016.
The first series will feature over 200 bespoke player cards and will be available on the state-of-the-art
Quidd marketplace at 2pm on Thursday 2nd May, with the first 10,000 Cityzens acquiring two free
packs plus exclusive access to ‘For The Fans’ packs within 72 hours of release. For more information
on the digital collectible release, please visit: https://bit.ly/ManCityQuidd.
Tom Boyle, Vice-President, Global Partnerships Marketing and Operations at City Football Group, said:
“We’re pleased to announce our new partnership with Quidd today. We’re excited to help transform
the traditional football pastime of cards and collectibles in a new digital age alongside Quidd, enabling
us to further connect with our fans across the globe. We look forward to working together on creating
new digital experiences and games for our fans to enjoy”.
Michael Bramlage, Chief Executive Officer at Quidd, said: “We’re delighted to be working with
Manchester City, one of the very best clubs in the game. This partnership signals our intent to
revolutionise the world of sport collectibles. We have an ambition to be the best, most successful
digital collectibles business – so it makes complete sense for Quidd to align with Manchester City, the
most forward-thinking and progressive football club on earth. Quidd will provide fans with a fun and
easy way to connect with their favourite football clubs and players”.
Sign up now on Quidd at https://bit.ly/ManCityQuidd to prepare for the first series of limited-edition
Manchester City digital trading cards.
