In this interview from MITTE UAE 2026, Leonardo de Muro, Corporate Vice President Global at RAK Ceramics, discusses the company’s position as one of the world’s leading ceramic manufacturers and a globally recognized industrial brand originating from the UAE. He shares insights into how RAK Ceramics continues to strengthen its global competitiveness through a combination of design-driven strategy, continuous innovation, and the adoption of advanced technologies across its operations. The interview also explores the importance of maintaining the company’s Emirati identity and industrial “DNA” while adapting to evolving market trends and reinforcing its long-term vision for international growth and manufacturing excellence.
