JCB has appointed Ghassan Aboud Automotive as its official dealer in Syria. The partnership marks an important step in supporting the country’s reconstruction and development efforts while strengthening JCB’s presence in the Middle East.
Ghassan Aboud Automotive will deliver JCB’s sales, service, and aftersales operations across Syria through its subsidiary, Grand Auto & Machinery Co. (GAMCO), which specializes in commercial vehicles, construction machinery, and industrial solutions,
The new partnership will see Ghassan Aboud Automotive establish JCB sales, service and aftersales operations in Syria, with the first facility located in the Adra Free Zone, one of the country’s key industrial and logistics hubs. The facility will support growing demand for construction and industrial equipment as reconstruction and development activity accelerates across the country.
The Adra facility represents the first phase of a broader network expansion strategy, with plans to extend JCB’s reach and customer support capabilities across North Syria, ensuring customers benefit from reliable access to equipment, spare parts and technical services nationwide.
The new partnership was marked with an official signing ceremony at JCB’s World Headquarters in Rocester, Staffordshire.
Maher Aboud, Group CEO of Ghassan Aboud Holding, said: “We are delighted to partner with JCB and introduce one of the world’s most respected construction and industrial equipment brands to Syria. This partnership reflects our commitment to supporting the country’s reconstruction and economic recovery by providing reliable, world-class solutions that contribute to infrastructure development and strengthen key industries. Together with JCB, we look forward to delivering exceptional products, services, and long-term value to customers across Syria.”
JCB Sales MD Tim Burnhope said: “We are pleased to welcome Ghassan Aboud Automotive as our dealer in Syria. There is huge potential for growth in the country as reconstruction and development projects gather momentum.”
Operated by GAMCO, the dealership will offer the full JCB product range, supporting Syria’s infrastructure, construction, and industrial sectors with reliable equipment solutions tailored to the country’s evolving development needs, including backhoe loaders, compact tracked and skid steer loaders, excavators, wheeled loaders, Loadall telescopic handlers, generators and compaction equipment.
The new JCB facility in Adra Free Zone will serve as a dedicated showroom and sales and administration center, showcasing JCB’s range of construction and industrial equipment while providing customers with direct access to sales and commercial support. Complementing this location, a separate facility in Adra will house aftersales services, a parts warehouse, a fully equipped service workshop and mobile service capabilities, ensuring customers benefit from comprehensive maintenance and technical support. Together, the facilities form part of Ghassan Aboud Automotive’s broader strategy to establish a nationwide support network that delivers maximum equipment uptime, operational efficiency and long-term value to customers across Syria.
The partnership supports Ghassan Aboud Automotive’s commitment to ‘Rebuilding Syria Together’ by combining global expertise, advanced technologies and local capabilities to contribute to Syria’s long-term reconstruction and economic development.
