Blending over two decades of trusted expertise with digital innovation, UAE’s renowned precious metals family business simplifies the buying, selling and tracking of gold and silver
Anjali Precious Metals, one of the UAE’s renowned family-owned precious metals businesses, has announced the launch of Anjali Digital Metals, a premium mobile platform that marks the company’s entry into the digital investment space after more than 23 years of serving customers across the UAE. Developed to simplify the buying, selling and tracking of gold and silver, the platform offers the convenience of modern technology with the trust, transparency and expertise that have defined the Anjali name for over two decades.
Designed specifically for the UAE market, the app enables users to securely register through UAE Pass, access live precious metals pricing, execute transactions with ease and monitor their portfolios in real time through a secure and intuitive interface. Through Anjali Digital Metals, the Makwana legacy extends its longstanding commitment to integrity and personalized customer service through a modern investment platform, ensuring customers continue to invest with confidence.
Led by Mitesh Makwana, Managing Director of Anjali Precious Metals, Anjali Digital Metals represents the next evolution of this family legacy, efficiently incorporating generational knowledge with innovative technology highlighting its strong adaptability without losing the core values.
“For more than 23 years, our business has been built on relationships, reputation and the faith our customers place in us. Much of our growth has come through referrals and returning families who value certainty, authenticity and knowing exactly who they are investing with.” said Mitesh Makwana, Managing Director, Anjali Precious Metals. “Anjali Digital Metals is the natural evolution of that legacy. It combines the trust we’ve earned over two decades with the convenience today’s investors expect, ensuring that every customer enjoys the same level of transparency and assurance, whether they visit us in person or through our digital platform.”
Established in 2002 by Pravin Makwana in Dubai’s iconic Gold Souq, Anjali Jewellers & Goldsmith L.L.C. has become a reputed name in the UAE’s precious metals industry through an unwavering commitment to quality, transparency and customer service.
The milestone also marks an important milestone in Anjali’s ongoing journey, reinforcing Dubai’s position as a global hub for precious metals while demonstrating how heritage businesses can successfully evolve for the age of technology. As the next generation takes the helm, Anjali Precious Metals continues to honor its legacy while redefining how customers engage with gold and silver in an increasingly connected world. The Anjali Digital Metals app is now available for download on the Apple App Store and Google Play Store.
