The H Dubai has appointed Aafrin Shaikh as the property’s new marketing and PR manager.
Originating from India, Shaikh brings more than 12 years of hospitality experience, garnered from working in India and the United Arab Emirates, with hotel groups such as Mövenpick, Marriott Hotels & Resorts, and Address Hotels.
According to the property, in her new role, Shaikh will oversee the brand, marketing and communication strategy of The H Dubai. Furthermore, she will take charge of the luxury hotel’s PR, goals and budget, developing media strategies and aiming for top-tier placements in traditional, digital, and broadcast media.
