KFC Middle East launched their limited edition anything-but-ordinary Kentucky Burger through an ad on Spotify Premium.
Partnering with three big artists in the region: Flipperachi, Moh Flow and Shébani, KFC gave their fans and listeners the complete feel-good experience.
While fans of these artists enjoyed listening to their music on the premium service with no-interruptions, they also noticed their artists share imagery of themselves with some looking Kentucky Burgers through their cover photos, bios, profile pictures and events.
Not only that, but the artists’ playlists also secretly hinted at the listeners to go and experience this new meal with song titles. Furthermore, upon clicking on their events locations, fans we routed back to the nearest KFC stores.
