Emirates Airlines and Emaar topped the YouGov Brand Index, ranking the best and most reliable brands in the UAE during 2019. The two brands scored 84.5 and 80.5 points respectively in the overall ranking with Emaar growing 0.9 per cent year-on-year.
Almarai came in third place with 77.5 points overall, followed by Apple’s iPhone brand which ranked fourth with 76.1 points. A new entrant to the top five rankings was Emirates NBD which scored 74 points.
The Middle East e-commerce giant noon.com witnessed a remarkable improvement in the strength of its brand and loyalty of its customers. noon.com secured the tenth spot on a second YouGov list, which ranks the brands that achieved the steepest increase year-on-year. This list was topped by Pakistan International Airlines which grew by 18.1 points.
YouGov tracks brand advocacy ratings by measuring whether customers of the brands would recommend the brand to friends or colleagues, or whether they encourage others to ‘avoid’ the brand.
