The successful edition of DJWE sees thousands of visitors enjoy exclusive collections and extraordinary showpieces by prominent jewellers from around the world
The 19th edition of the Doha Jewellery and Watches Exhibition (DJWE), which ran from February 20 – 25, at the Doha Exhibition and Convention Center (DECC), has successfully concluded. The highly anticipated and longest-running event in Qatar’s annual social calendar was held under the patronage of His Excellency the Prime Minister and Minister of Interior, Sheikh Khalid bin Khalifa bin Abdulaziz Al-Thani. Organised by Qatar Tourism and Qatar Business Events Corporation, the event was supported by Qatar Airways as the Official Airline Partner and Qatar National Bank as the Official Sponsor.
This year’s edition was attended by His Highness The Amir Sheikh Tamim bin Hamad Al Thani and other prominent dignitaries, as well as celebrities from the region, Bollywood stars and other famed personalities. Nancy Ajram, Irina Shayk, Nasser Al Attiyah, David Coulthard, and Mutaz Barsham were among the illustrious faces that visited the exhibition.
As the region’s largest business-to-consumer event of its kind, DJWE 2023 showcased an extensive display of luxurious jewellery and watch collections from over 500 local, regional and international brands.
This year’s big nine exhibitors included Alfardan Jewellery, Ali Bin Ali Luxury, Al Majed Jewellery, Al Muftah Jewellery, Amiri Gems, Bulgari, Blue Salon, Fifty One East and Louis Vuitton. In addition, 10 Qatari designers featured in a dedicated space to showcase their latest collections. DJWE 2023 also saw the return of the Turkish and the Indian pavilions, with vibrant stalls featuring various brands and bespoke designs that each celebrated the unique heritage and culture of these countries.
New to this year was a musical score developed exclusively for this edition by famed Qatari composer, Ms. Dana Al Fardan. In addition, two of Qatar Duty Free’s most iconic cafés, Harrod’s Tea Rooms and Venchi, were present for the first time, as well as Phillips, a leading global platform for buying and selling 20th and 21st century art and design, and which holds the world record for the most successful watch auctions.
In addition, a purpose-built studio was created on-site this year, where numerous interviews took place with notable brands including Damas, Philips and Mukhi Sisters, Chopard, Bulgari, Hublot, as well as local brand, ‘Al Wit’ and much more.
Commenting on the conclusion of the flagship event, Chairman of Qatar Tourism and Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker, said: “We are proud to conclude another successful edition of DJWE. Every year, DJWE provides thousands of visitors the opportunity to admire hundreds of priceless pieces up-close and meet some of the world’s most respected designers. Many of Qatar’s, and the world’s, leading jewellery brands take this unparalleled opportunity to showcase their latest collections. I would like to extend my sincere thanks to the event’s esteemed partners and exhibitors, whose continued support makes this event successful.”
Ms. Heba Ali Al Tamimi, Senior Executive Vice President of QNB Group Communications, said: “At the conclusion of this year’s edition of the DJWE, which attracted a wide turnout of visitors from Qatar, the region and the world, we are delighted for providing our sponsorship that confirms once again our role to sponsor and support national events. We are delighted with contribute to enhancing Qatar’s position as a regional and global hub in hosting and organizing major events and supporting the culture of entrepreneurship. Our annual sponsorship of this glamorous event confirms QNB Group’s commitment to supporting sustainable development efforts towards a knowledge-based economic model focused on sustainability, innovation and diversification, in line with Qatar National Vision 2030.”
EAA’s Director of Partnerships, Parintaj Sulaiman, said: “We are pleased for our partner DJWE’s extraordinary support in helping achieve SDG Goal 17 of partnerships for the goals and raising awareness for the barriers children around the world face regarding their fundamental right to quality education; this contribution will go a long way in positively impacting children’s lives. We look forward to continuing to work alongside DJWE in the future in advocating for the most marginalised out of school children globally. EAA believes that quality education is the driver of human development. It is fundamental to reducing inequality, promoting well-being and building lasting peace and security. No child should be left without an education. It is only through strong partnerships between governments, organisations, private sector partners and local communities that we will realise the UN’s Sustainable Development Goals by 2030.”
Mr. Ali Alfardan, Vice Chairman of the Alfardan Group and President, Alfardan Jewellery, said: “Alfardan Jewellery is pleased to have participated in yet another spectacular Doha Jewellery and Watches Exhibition. Having participated in the exhibition since its inception 19 years ago, this year, we introduced a special collaboration with Tiffany & Co. that combines our passion for our heritage and pearls with their timeless contemporary design, and revealed the esteemed Nancy Ajram as a brand ambassador for Tiffany & Co. Our 60+ international luxury brand partners remain committed to our vision and participated enthusiastically in the exhibition with us once again, with some first-time appearances. We thank our collaborators, staff and the organisers, and we are honoured by the splendid work and display this year’s edition brought forward. We look forward to more success for next year.”
Speaking about Ali Bin Ali Luxury’s participation in the region’s most important Jewellery and watches exhibition, Chief Operating Officer of Ali Bin Ali Luxury Mr. Awn Zureikat said: “DJWE is truly a global platform for luxury brands, and it’s getting bigger every year. Ali Bin Ali Luxury is proud of its long-standing association with this landmark event, and we are glad to be a part of this success story, where creativity, exclusivity, art and beauty are all represented at this exhibition.”
On behalf of Almuftah Jewellery, Mr. AbdulRahman AlMuftah, Chairman of AlMuftah Group said: “I would like to express my gratitude for the successful event of the 19th edition of DJWE 2023. The astonishing six days were full of elegance with an overwhelming number of attendees. We would like to thank the organisers of this marvelous event. We also appreciate each and every one as they were part of this success in the biggest Jewellery exhibition of the year!”
HE Sheikh Nawaf Nasser Bin Khaled Al Thani said: “Amiri Gems is proud to have been part of the Doha Jewellery and Watches Exhibition since its inception. Our participation reiterates our commitment towards the national events that contribute to achieving a diversified economy and that support the pillars of the 2030 National Vision. Our participation in this year’s edition of DJWE was a huge success. The Amiri Gems pavilion showcased unique and luxurious pieces from international brands. We will continue to provide the Qatari market with the finest jewels and gems and look forward to the next edition of this exhibition to enhance Qatar’s leading position in this industry in the region.”
On behalf of Bulgari, Stephane Larher, Managing Director MEAI, said: “I would like to express my gratitude and honor to have been a part of this prestigious Doha Jewelry and Watches Exhibition. It has been an incredible experience to be surrounded by so many distinguished industry professionals and enthusiasts, showcasing some of the world’s most exceptional High jewellery and watch designs. At Bulgari, we are committed to providing our customers with the finest High Jewellery that reflect the essence of our House, heritage, and craftsmanship. This exhibition has been a perfect platform to share our passion for high jewelry and high-end watches.”
Commenting on the success of the 19th edition of the Doha Jewellery & Watches Exhibition, Mr. Bader Al-Darwish, Chairman and Managing Director of Fifty One East, said: “This year’s edition was particularly exciting following a momentous time in our nation’s when Qatar had the opportunity to showcase its beauty and capabilities to the global audience during FIFA World Cup Qatar 2022™. We take this opportunity to extend our thanks and appreciation to the organizers for their continuous hard work, insightful vision and high professionalism.”
“Fifty One East’s participation further solidifies our commitment towards this leading event which we’ve been associated with since its early days. We look forward to other successful editions in the coming decades,” he added.
Mr. Jamil bin Mahdi Al-Majed, Vice Chairman of Al-Majed Jewellery, said: “Every year, we celebrate excellence with our customers by showcasing and providing them with the best and exclusive high end Jewllery and watches. We are proud of our collections and are constantly looking closely at everything that simulates the Qatari taste to make sure that we are providing our clientele not only what satisfies their expectations and even exceeds them.”
Mr. Almajed added: “We were honored by the visit of His Highness Sheikh Tamim bin Hamad Al Thani, Emir of the State of Qatar. His Highness toured Al Majed Jewellery’s pavilion and viewed some of our latest collections and newest designs of Jewellery and watches and rare gemstones which we presented in this year ‘s edition. DJWE promotes Qatar as a unique destination for major events that celebrate luxury, making it a platform for major international brands to display their innovations. “
Mr. Al-Majed added: “I would also like to extend my appreciation to HE Sheikh Khalid bin Khalifa bin Abdulaziz Al Thani, the Prime Minister and Minister of Interior as His Excellency toured the Al Majed Jewellery pavilion.” Mr. Jamil Al-Majed stressed that the past year was exceptionally special, as Qatar hosted the World Cup and achieved an unprecedented success in the history of the tournament.
