QTA Hosts Annual Global Tourism Marketing Summit

Qatar Tourism Authority (QTA) has kick off its annual three-day interactive Framework Marketing Summit in Doha to map out a detailed worldwide tourism promotion program for the coming fiscal year 2015-16.
The summit brings together senior QTA head office executives, representatives of QTA’s five overseas offices and private sector stakeholders from local hotels and other industry suppliers, QTA said in a press release.
“This event is highly important in ensuring that all parties involved in Qatar’s tourism industry are on the same page understanding the QTA’s vision, mission, values and marketing philosophy,” said Rashed AlQurese, QTA chief marketing and promotions officer. “As a relatively new destination on the world travel map, we need to ensure that Qatar puts out a clear and consistent message in order to enhance and maintain the country’s profile in the international market.” He added that, in order to maximize the positive impact of Qatar’s marketing efforts and resources, it is vital that all parties focus on promoting the key attractions that give the country its distinctive edge. “It is a question of synergy,” AlQurese said. “We continue to avoid any dissipation or fragmentation of the Qatar message, and ensure we create a strong and positive brand positioning and identity that continues to resonate in our key overseas markets.”

The three-day summit will be especially important in providing the QTA’s overseas office representatives with opportunities to interact with their head office counterparts and familiarize themselves at first hand with the destination and its latest developments. “To be fully effective, they must be knowledgeable and authoritative representatives for Qatar in their respective markets,” said AlQurese.

He noted that Qatar’s private sector stakeholders will be involved in the summit’s final day session, which will be addressed by the QTA Chairman Issa bin Mohammed Al Mohannadi. “The chairman will highlight the fact that marketing Qatar internationally carries a strong partnership between the public and private sectors, since the hotels and other tourist facilities and services are key components in the selection of tourism product that the QTA promotes worldwide,” AlQurese said, adding that the summit program provides organized communications and networking opportunities for the overseas office personnel to meet private sector representatives.

AlQurese said that part of the agenda is devoted to working sessions. The already established overseas offices, covering the United Kingdom, France and Germany, will present their qualitative and quantitative reports reflecting their key performance indicator (KPI) achievements for the 2014 year to date. They will also, along with the more recently appointed offices for the GCC and South East Asia, present their detailed strategic marketing plans and targets for the 2015-16 year.

“As an official government body, QTA must abide by certain strict standards in terms of its internal policies and procedures, and this summit will ensure that our international network fully understand and comply with these requirements to ensure optimum http://www.businesstoday.me/wp-content/uploads/2022/12/sample10.jpgistrative efficiency,” AlQurese added.

Source : Qatar News Agency