November 25, 2024

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Kris Fade led the opening event of the Antarte flagship store, the brand’s first in the Middle East

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Antarte, an European timeless design furniture brand, is entering the Middle East market with a two- story flagship in Dubai. The new Antarte Dubai Store located on Arif & Bintoak Building – Showroom 1, opened officially on June 20th. The full array of Antarte’s savoir-faire – furniture for dining room, living room, bedroom, hall, home office, lightning, decoration and paintings – has now been brought together in a single place with 500 square meters.

Antarte has been present in some of the most vibrant cities of Europe since 2002 and has always shared a close affinity with places that combine a respect for timeless design with modernity. The new Antarte Dubai Store evokes the elegance, sophistication and craftsmanship.

As an European timeless design furniture brand distributed in three continents, one of Antarte’s distinctive features is to assign the name of cities with a referential lifestyle to its furniture collections. Tokyo, Paris, London, Monaco, Venice, Cannes, are some examples of the inspiration that Antarte took to establish the dialogue between timeless design and home decor trends. The Antarte furniture harmoniously blends sustainable materials with the best European craftsmanship.

In the official opening event, Antarte hosted some special guests from Dubai. We had the pleasure to have radio presenter Kris Fade and his wife Brianna Fade, both from the hit show “Dubai Bling”; the interior designers Nisrine Lababidi, Vafa Mir, Afaf Labidi, the architect Marwa Elsallab as well as the sustainability influencer Sana Mastan among other personalities from real estate in the UAE.

According to Mário Rocha, Antarte founder and CEO, “the opening of our first store in the Middle East, one of the most distinguished luxury markets, is the latest expression of Antarte’s shift to a premium brand positioning”.

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